Use this trademark license agreement template to help you expand brand reach while maintaining control over your intellectual property.
Our templates are for general information only. You should not rely on them, and Juro is not liable for any reliance on them. The templates might contain errors, including unlawful provisions and might create risks and liabilities if used. The templates are not legal advice, nor a substitute for it. By accessing any template, you accept these terms and agree that any use is at your own risk. Some of these templates were created using generative AI with human-assisted prompts.
Navigating the complexities of trademark licensing can be a daunting task for businesses. A trademark license agreement is a crucial tool for companies looking to expand their brand's reach while maintaining control over their intellectual property.
But what exactly are trademark license agreements, who uses them, and how can you create one? Let's dive in.
A trademark license agreement is a legal contract between the owner of a trademark (the licensor) and another party (the licensee) that wishes to use the trademark in connection with certain products or services.
This agreement outlines the terms under which the licensee can use the trademark, including the scope of use, duration, and financial arrangements such as royalties.
These agreements are vital for businesses that want to leverage their brand equity and enter new markets without directly managing all aspects of production, distribution, or services.
They are also essential for protecting the integrity and reputation of the brand, ensuring that the licensed products or services meet the brand's quality standards.
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Trademark license agreements can be unilateral or bilateral. A unilateral trademark license allows one party to use the trademark, typically without granting the licensor any reciprocal rights.
In contrast, a bilateral license might involve cross-licensing arrangements where both parties can use each other's trademarks under certain conditions.
Trademark license agreements are commonly used in the following scenarios:
Trademark license agreements are typically created by legal teams with expertise in intellectual property law. These agreements require a deep understanding of trademark law, as well as the business objectives of both the licensor and licensee.
A comprehensive trademark license agreement should cover the following key elements:
Creating a trademark license agreement from scratch can be time-consuming and prone to errors. The traditional process often involves drafting the agreement, negotiating terms, and managing multiple document versions, which can lead to inefficiencies and increased risk.
Modern businesses are turning to automation to streamline the creation and management of trademark license agreements. Automated templates can help ensure consistency, reduce errors, and save time. Here’s how:
Automating the trademark license agreement process offers several advantages:
While it's possible to license an unregistered trademark, it's riskier and may offer less legal protection.
Enforcement typically involves monitoring the licensee's use of the trademark and taking legal action if the terms are violated.
The licensor may seek damages or terminate the agreement, depending on the breach's nature.
Yes, licensors can grant exclusive rights to a licensee, preventing others from using the trademark in the same capacity.
In some jurisdictions, recording a license with the trademark office is necessary to maintain the agreement's validity.
If managing trademark licenses is a challenge for your business, consider using a contract management platform.
Juro offers an all-in-one platform that simplifies the creation, negotiation, and management of trademark license agreements. Ready to streamline your licensing process? Contact us for a demo.
